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Advert Packages, Volume Discounts, and Pricing
| No of Adverts† |
Discount‡ | Classified | Requires Professional Print-Ready Artwork | ||||
|---|---|---|---|---|---|---|---|
| Qrtr Page | Half Page | Full Page§ | Double Page Spread | 2 x Double Page Spread | |||
| 1 | 0% | £299 | £499 | £799 | £1199 | £1799 | £2699 |
| 2 | 10% | £269 | £449 | £719 | £1079 | £1619 | £2429 |
| 3 | 15% | £254 | £424 | £679 | £1019 | £1529 | £2294 |
| 4* | 20% | £239 | £399 | £639 | £959 | £1439 | £2159 |
| 5 | 25% | £224 | £374 | £599 | £899 | £1349 | £2024 |
| 6 | 30% | £209 | £349 | £559 | £839 | £1259 | £1889 |
- All prices are per advert and quoted in pounds sterling
- All prices are subject to VAT at the prevailing UK rate
- † Maximum of one advert per published issue
- ‡ Percentage discount is approximate
- § Recommended size for value and ROI
- * 24-month contract with click-through guarantee
Aligning Ad Investment to Performance Outcomes
Classified Text Advertisement
Classified text ads score lowest on ‘noted/recall’ metrics in Starch/VISTA Adnorms compared with larger graphic display formats, due to their lack of visual dominance. However, unlike display ads, classified ads are actively searched for by readers, resulting in higher intent per exposure. Therefore, readers search for ads based on immediate needs and approach your ad with a task-focused mindset. Eye movement is rapid and selective. This behaviour often leads to enquiries that deliver strong ROI, but only if your offer matches the reader’s requirements.
Quarter-Page Advertisement
Quarter-page adverts serve as an effective entry point. They typically include a quick hook, one benefit, and a clear CTA. Starch/VISTA Adnorms indicate that small ads generally perform worse on ‘noted/recall’ metrics than larger ads. This suggests your goal is to create a pattern interrupt and prompt quick recognition, so readers stop and take notice. Readers tend to scan these small messages, moving on quickly. If they notice your ad, they immediately decide how to respond. Therefore, the expected ROI relies on frequency and a compelling offer.
Half-Page Advertisement
Full-page adverts improve your ROI by communicating your authority, sharing unique features, and building trust. Based on Starch/VISTA Adnorms, full-page ads outperform smaller units in ‘noted/recall’ metrics. Rather than scanning, readers actively read your ad, spending more time on your headline, images, and proof points. Trade magazine meta-analyses indicate that visual brand exposure can improve customer awareness and intent metrics more than other marketing channels. In digital magazines, full-page ads offer ample click-through targets (clickable areas).
Four-Page Spread Advertisement
A double-page spread (DPS) advert is your strategic choice for maximising visual impact and seriously capturing attention. Starch/VISTA Adnorms show that larger, multi-page ads outperform single-page versions in ‘noted/recall’ metrics. Readers perceive your ad as integrated content, whereas small ads can feel like interruptions. Your ad spread increases readers’ viewing time by providing a wider field of view and a more engaging narrative. Your ROI improves when the ad is persuasive and includes an offer that drives enquiries.
Four-Page Spread Advertisement
A four-page spread advert comprises two double-page spreads (DPS) and provides your brand with repeated reinforcement in a single issue. You present your story and proof points early in the magazine and conclude towards the end. Larger multi-page units are linked to higher ‘noted/recall’ metrics in Starch/VISTA Adnorms. Repeated exposure builds familiarity and confidence, reducing cognitive load and increasing readers' willingness to engage. ROI increases when you present the sequence of problem, solution, proof, and CTA.