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Designing Impactful Adverts to Exact Specifications
Classified Text Advertisement
• Advert Size: 105 mm W × 74 mm H (A7 Landscape) • Title Copy: 1 to 3 words (clear, benefit-led, attention grab, bold) • Body Copy: 5 to 10 words (explicit offer, problem-solution framed, intent-led) • CTA Copy: 1 to 3 words (single CTA, action verb, benefit-led) • Contact Copy: web address only (prioritised for ad backlink) • Dedicated URL: Unique landing page for ad backlink (message matches the offer)
Quarter-Page Advertisement
• Advert Size: 148 mm H x 105 mm W (A6 Portrait) • Title Copy: 2 to 5 words (clear, benefit-led, attention grab, bold) • Body Copy: 10 to 20 words (primary feature/benefit, interruptive, provocative) • CTA Copy: 2 to 5 words (single CTA, action verb, benefit-led) • Contact Copy: web address (prioritised), phone number, email address • Dedicated URL: Unique landing page for ad backlink (message matches the offer)
Half-Page Advertisement
• Advert Size: 148 mm W x 210 mm H (A5 Landscape) • Title Copy: 3 to 7 words (clear, benefit-led, relevant, selective) • Body Copy: 20 to 40 words (multiple features/benefits, selective proof, contextual) • CTA Copy: 3 to 7 words (single CTA, action verb, benefit-led) • Contact Copy: web address (prioritised), phone number, email address • Dedicated URL: Unique landing page for ad backlink (trackable, consistent promise)
Full-Page Advertisement
• Advert Size: 297 mm H x 210 mm W (A4 Portrait) • Title Copy: 5 to 10 words (clear, benefit-led, authoritative, trust-building) • Body Copy: 40 to 80 words (explained features/benefits, credibility, persuasion) • CTA Copy: 5 to 10 words (single CTA, action verb, benefit-led) • Contact Copy: web address (prioritised), phone number, email address, trading address • Dedicated URL: Unique landing page for ad backlink (headline and page hero alignment)
Two-Page Advertisement
• Advert Size: 297 mm H x 210 mm W (A4 Portrait) x Two Pages • Title Copy: 10 to 20 words (clear, benefit-led, authoritative, trust-building) • Body Copy: 80 to 160 words (expanded features/benefits, credibility, persuasion) • CTA Copy: 10 to 20 words (single CTA, action verb, benefit-led) • Contact Copy: web address (prioritised), phone number, email address, trading address • Dedicated URL: Unique landing page for ad backlink (headline and page hero alignment)
Four-Page Advertisement
• Advert Size: 297 mm H x 210 mm W (A4 Portrait) x Four Pages • Title Copy: 20 to 40 words (clear, benefit-led, authoritative, trust-building) • Body Copy: 160 to 320 words (exhaustive features/benefits, credibility, persuasion) • CTA Copy: 20 to 40 words (single CTA, action verb, benefit-led) • Contact Copy: web address (prioritised), phone number, email address, trading address • Dedicated URL: Unique landing page for ad backlink (headline and page hero alignment)
Appointing a Graphic Designer
Please use a professional graphic designer to create your adverts. We are unable to publish unprofessional or homemade artwork. Professional design protects your brand and ensures your graphic ads and text ads display correctly across all formats, including PDFs, flipbooks, and web pages. A graphic designer provides the correct file type, typography, image quality, and colour space so your advert meets the high-end standards of Professional Leader Magazine. This safeguards consistency and readability while preventing technical issues.
Planning Your Advert Content
• Research suitable copy for the title, subtitle, body, CTA, and contact • Refer to our page on the AIDA principle when writing copy • Decide the dedicated landing page URL for click-through tracking • Gather brand guidelines if available (logo rules, colours, fonts, tone) • Select one core message and one focal point to avoid clutter • Decide preferred contact route (website prioritised)
Supplying Content to Your Designer
• Supply your designer with the ad title, subtitle, body, CTA, and contact • Provide high-quality originals rather than screenshots or web downloads • Images and logos must be in RGB and at least 300dpi • Provide instructions regarding which elements you want emphasised • Provide licensed fonts, house styling, and corporate colours • Provide correct contact details and check spelling, email addresses, and URLs
Submitting Finished Artwork
• Supply artwork as the exact size of the printable area • Disable bleed and remove all the printer’s marks from the exported artwork • Supply a print ready jpeg file in RGB at 300dpi • We cannot accept artwork supplied in MS Publisher • Send artwork to your account manager at Nicholas Hill Academy • No responsibility can be accepted for poor reproduction due to artwork errors